Professional Summary
- Product Analyst and Business Analyst with 25+ years of experience designing software products, translating business requirements into technical solutions, and leading cross-functional teams across automotive dealership systems and property tax consulting.
- Technically fluent beyond the typical analyst role — independently builds AI-assisted applications, writes SQL against enterprise databases, and consistently identifies automation opportunities that compress multi-day manual processes into hours.
- Track record of quantifiable impact across every role: $7M in assessed value reductions for clients, 40+ CRM go-lives, a product designed from scratch adopted by ~150 Ford dealerships, and parts obsolescence reduced by one-third.
Work Experience
Wilson & Franco
Houston, TX
Apr 2022 – Present
Property tax consulting firm representing major U.S. businesses across all 50 states.
Systems Analyst
Mar 2023 – Present
- Architected an AI-assisted financial data transformation workflow to standardize client P&L imports into proprietary system format, replacing 3–5 days of manual data entry with a 1–2 hour automated process.
- Developed structured mapping logic and regression validation using prior-year datasets to ensure data integrity; operationalized the solution through reusable templates and team-wide enablement.
- Leveraged AI tooling to independently build a customer tax statement download application, absorbing ownership from a senior developer and freeing engineering capacity for core development work.
- Serve as primary Power BI report builder; modernized client reporting by replacing legacy Access/SQL scripts with Power BI dashboards, reducing per-report production time from ~45 minutes to ~5 minutes — a 9x improvement.
- Design and execute test plans; analyze defect results and partner with developers to validate fixes; prepare project status reports for leadership and stakeholders.
Property Tax Consultant
Apr 2022 – Jun 2023
- Managed ~80 arbitrations, achieving $7M in assessed value reductions ($58M → $51M) for clients; developed deep domain knowledge that now directly informs systems and tooling work in current role.
The Reynolds and Reynolds Company
Houston, TX
Jan 2012 – May 2022
Software Implementation Specialist
Jan 2007 – Jan 2012, Aug 2013 – May 2022
- Implemented the full Reynolds & Reynolds dealership software suite across client sites — Parts, Service, F&I, Manufacturer/OEM integration, and CRM — configuring each module to client specifications and managing the complete go-live process.
- Became the company's go-to CRM subject matter expert, personally leading 1–2 dealership installations per month over nearly two years — approximately 40+ go-lives across the U.S.
- Authored the CRM installation and training process adopted as the department-wide standard across U.S. and UK operations; collaborated with product managers, developers, and sales teams throughout the product lifecycle.
Product Analyst
Jan 2012 – Aug 2013
- Managed a portfolio of 10 dealership software products, including one designed from the ground up for the Ford dealer network — adopted by ~150 dealerships nationwide.
- Elicited requirements from customers and stakeholders; analyzed usage patterns, market trends, and regulatory requirements to inform direction across both new and inherited product lines.
- Presented roadmap recommendations to senior executives, securing approval for new initiatives; led end-to-end launches and coordinated across design, QA, documentation, and field sales teams.
The Reynolds and Reynolds Company
Houston, TX / Florida
Jan 1996 – Jan 2005
Regional System Consultant
Jan 2000 – Jan 2005
- Led implementation and consulting for a full Dealership Management Software suite across 50+ dealerships nationwide; established reference sites, standard procedures, and employee training programs.
- Designed a timestamp-based reporting workflow tracking auto loan application-to-funding time, enabling dealerships to implement data-driven F&I pay plans tied to funding performance.
- Applied reporting tools to analyze parts inventory data, reducing parts obsolescence by one-third across client dealerships.
- Developed a consulting package to help dealerships execute marketing plans, elevating efficiency and gross profits; sold software, consulting, and training services.
Senior Software Support Specialist
Jan 1996 – Jan 2000
- Provided first-level and escalated technical support for up to 50 multi-branch automobile dealerships; recognized for resolving complex issues and delivering exceptional service.
- Served as primary participant in certifying software for Year 2000 (Y2K) compliance; led QA testing of new software releases for South American clients.
- Built a custom 13-page financial statement for Brazil clients using the company's in-house Financial Statement tool, tailored to meet local reporting requirements.